Still in the sketchbook
We started talking about a mascot the way you’d talk about adopting a pet — half playful, half serious. FlameTree Lab is a two-person studio with a name made out of two real people, and a brand built on warmth. It felt like there should be a third character in the room.
What we know so far
The mascot isn’t a logo, and it isn’t a UI element. It’s a small character that shows up across our products — a quiet presence in Pick when you finish a long decision streak, a side-margin doodle in LittleTree when you’ve been thinking for a while, a sticker on the Gallery page.
We don’t want it to perform. We don’t want it to celebrate every action. We want it to sit somewhere on the page and feel like it belongs to the studio, not the user’s task.
Why purple-pink
The colour family — mascot-purple deepening into mascot-pink — was chosen specifically not to overlap with our two product gradients. Pick lives in flame + amber. LittleTree lives in tree (emerald → cyan). The mascot needed its own register, something that reads as character rather than function. The purple-pink end is warm but unmistakably distinct.
What we’re waiting for
- A name that works in both English and Chinese
- A voice — not literally, but the kind of body language and silhouette that says “this is from the studio that runs Pick and LittleTree, not a stock illustration”
- A first appearance that makes sense narratively (we don’t want to introduce a character then have nowhere to put them)
We’ll share more when the mascot has all three.